1 A PDF report (approx 4 pages without images) on a Web Strategy assignment to Swiss clients individually assigned in class with following content:
Competition Analysis (content, design, supporting needs of digital natives)
On page SEO concrete suggestions (meta information in details and explained why, eventual changes of text on page and other)
Off page SEO link suggestions with a concrete strategy how to proceed
Inbound Marketing strategies (come of with your ideas on possible 3 new touchpoints with explanation) and content (what could be topics which are ideal for each of those channels )
Suggest an idea for a native advertisement (partner, content, design)
Explain a sample of news jacking for this service/ product/ website
Evaluate their current situation for mobile customers as discussed in class and suggest improvements
It is expected that most aspects and topics covered in class are reflected in the submitted work and it must be a professional work which will be handed to the companies concerned. Therefore students must research the correct business environment on different aspects such as origin (switzerland) and audiences (always digital natives)
Grading scale (50%) :
Situation Analysis 0 - No understanding of current business / 10 - Thorough understanding of current business climate
Argument conviction 0 - Lack of synthesis with business objective / 10 - Compelling demonstration of benefits to business
Implementation of next level and flow 0 - poor methodology / structure in getting off the ground / 10 - best practices for implementation and striking clear to follow
Quality of Research 0 lack of supported info / 10 support info clearly visible
Relates to topics discussed in class and covers all content from project description
Deadline, must be delivered in email until Sunday midnight June 16 (US time)
2
A 6 Minutes pitch in class using Prezi on Thursday, where you pick the ONE killer idea from all your research done and present it to the class (imagine them being angel investors and you must compete against all the others)
Your pitch will be recorded on VDO
Grading scale (50%) :
Relates to digital
Puts the need of the client in the center of the pitch
Well prepared
Convincing
Keeps the time
following websites / companies will be assigned individually
FOR MARTIAL ARTS FANS http://bajrami.ch/ currently all is in German but i would like to add on a new page all in English to reach the English speaking martial arts fans in Lucerne, Switzerland Tori Rui
FOR WALKERS IN SWITZERLAND http://echo-trails.com/ check the attractiveness for an US audience, and try to market in US and Canadian Google/ Bing
Zachary
Michel
1
A PDF report (approx 4 pages without images) on a Web Strategy assignment to Swiss clients individually assigned in class with following content:
It is expected that most aspects and topics covered in class are reflected in the submitted work and it must be a professional work which will be handed to the companies concerned. Therefore students must research the correct business environment on different aspects such as origin (switzerland) and audiences (always digital natives)
Grading scale (50%) :
Deadline, must be delivered in email until Sunday midnight June 16 (US time)
2
A 6 Minutes pitch in class using Prezi on Thursday, where you pick the ONE killer idea from all your research done and present it to the class (imagine them being angel investors and you must compete against all the others)
Your pitch will be recorded on VDO
Grading scale (50%) :
following websites / companies will be assigned individually
FOR MARTIAL ARTS FANS
http://bajrami.ch/ currently all is in German but i would like to add on a new page all in English to reach the English speaking martial arts fans in Lucerne, Switzerland
Tori
Rui
FOR WALKERS IN SWITZERLAND
http://echo-trails.com/ check the attractiveness for an US audience, and try to market in US and Canadian Google/ Bing
Zachary
Michel
FOR IT/ BUSINESS CONSULTANTS
each student gets ONE of those services / pages assigned
Audience is a management audience in Switzerland
http://wib.ch/index.php/en/core-competencies/identity-management Identity Management
Nicole
Jordan
Laura
Zachary
Claire
http://wib.ch/index.php/en/core-competencies/business-prozesse Business Process Management
Alshaima
Jaclyn
Eric
Kara
Shelby
Wendell
http://wib.ch/index.php/en/core-competencies/qualitaetsmanagement Quality Management
Shannon
Kimberley
Katelyn
Bonnie
Shannon
Ka Mei